At Glimpsecorp, I wore many hats as a product designer. My job was to make sure everything looked good and worked well. I designed the brand look and made sure the tools were easy to use. I also helped create marketing stuff to tell people about Glimpsecorp. I worked with other teams to make sure what we built was what bars and restaurants really needed.
glimpsecorp.com
Brand
For Glimpse’s logo and brand, I used clean typography and a red dot to hint at their camera service. The design is easy to recognize, showing what the company does in a simple yet smart way.
Digital marketing assets
At Glimpsecorp, I helped with shaping the brand’s digital presence. Here’s what I contributed:
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Marketing website: designed and implemented implemented most of the website pages to communicate Glimpsecorp’s offerings.
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Landing pages: Tailored for specific marketing campaigns and promotions, I conceptualized and brought these pages to life.
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Blog & resources: I enhanced the existing blog with compelling content, which became a key driver for creating engaging lead magnets like quizzes, checklists, and templates. These resources were then curated and made accessible to our audience in a dedicated section.
Every digital asset I worked on was strategically designed and executed, ensuring it resonated with the brand’s vision and effectively engaged its online audience.
Marketing processes & tools:
At Glimpsecorp, I played a key role in developing and improving our marketing strategies.
- Customer Journey & User Flows: I planned out how customers interact with our brand from their first visit to ongoing engagement.
- Analytics: I focused on the importance of using data to make decisions. I added tools to track how users act on our marketing pages, which helped guide our marketing plans and content choices.
My goal was to make sure Glimpsecorp’s marketing efforts were effective, looked good and meet our audience’s expectations.
Customer tools - how can we help customers efficient is your restaurant & bar?
Customer products
I worked on creating and improving products designed specifically for our clients’ needs.
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AI-enabled video analysis & transaction analysis: I helped develop a customer portal for the hospitality industry that provides insights, detects unusual activity, and helps prevent loss of income.
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Notifications: Knowing how busy the hospitality industry can be, we created a notification system that informs users without overwhelming them. It only alerts users to serious issues and offers advice on fixing them, promoting quick and effective problem-solving.
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Inventory: I designed a user-friendly interface for our Inventory app, making it easier for bars, restaurants, and nightclubs to manage their stock and keep their operations smooth.
I aimed to address the specific challenges our clients face with each tool, focusing on their effectiveness and ease of use.
Operational oversight & training tools
AI is cool, but when it’s about the cash, you have to provide human auditors right instruments that help them to to dot the i’s and cross the t’s! Behind the scenes, bars and nightclubs need detailed tools for monitoring and ensuring seamless operations.
I helped shape a robust suite of tools tailored for both administrative and audit purposes.
I worked at Glimpse from 2018 to 2021