Led design across wallet, governance, network data, ecosystem discovery, launch support, design systems, and design QA at DFINITY.
Led product and brand design across customer portals, internal audit tools, marketing pages, and hospitality operations workflows.
Designed and built a daily-use dashboard that turns household routines, live data, and hardware constraints into a clear workflow.
Shaped the early brand, product narrative, visual direction, and launch website for a DeFi borrowing protocol.
Turned ecosystem communication needs into websites, microsites, visual guidelines, and campaign assets for developer and community audiences.
Worked from early product direction through brand, web, mobile, onboarding, collaboration flows, and launch communication.
Archived projects
What I bring to teams
I clarify the product direction.
I help turn leadership goals, user needs, and business context into a product path the team can act on.
I make the system understandable.
I map flows, states, edge cases, permissions, data, and technical constraints into interfaces people can use.
I keep the product coherent.
I connect UX/UI, design systems, product narrative, marketing, and implementation so the product does not fall apart between strategy, Figma, and production.