I joined Sendtask in the early stages and worked across the product, brand, web, mobile apps, onboarding, launch assets, and collaboration flows.
The core product idea was simple but hard to execute well: make task collaboration work with people outside your company without forcing every freelancer, service provider, or third party through a full account setup first.
“This is addressing the biggest pain point I encounter in all PM software, assigning tasks to external parties”
Product direction
The product had to feel familiar enough for task management users, but flexible enough for collaboration outside a fixed team workspace.
That meant the onboarding and task flows had to answer practical questions quickly:
- Can I assign work to someone who is not on my team?
- What does the recipient see before they create an account?
- How does the task stay understandable across email, web, and mobile?
- Where should the product reduce setup, and where does it still need structure?
Identity
Ruby, the app’s mascot, gave the product a friendlier voice while still referencing task completion through the checkmark shape.
In order to move toward the same goal, we formulated the following mission statement and vision for the product.
We strive to empower makers and their peers to realize bold ideas with a collaborative tool that allows them to prioritize and focus and assists them in a smart and friendly way, when and where they get work done.
Product interface
The app layout used familiar task management patterns: sidebar, project list, task list, and task detail panel. Familiarity mattered because the unusual part was not the task interface itself; it was the cross-company collaboration model.
Sendtask’s Magic Bar simplified task creation and search. A user could write a task in natural language and the product would extract people, places, times, and project context.
Marketing website
My role covered both design and execution for the marketing website. The site needed to explain why external task assignment mattered, not just show another productivity app.
Mobile apps
I designed for both iOS and Android so collaboration could continue across devices. The mobile work had to keep task context readable while supporting the lightweight external-collaboration model.
Additional things
- Sendtask on Product Hunt
- Sendtask iOS application on Product Hunt
- Sendtask Android application
- Online Collaboration book, written by Cedric Waldburger and Trifon Tsvetkov. I created the cover image and designed the book.
What this case proves
Sendtask is useful as a 0-to-1 case because the design work started before the product was fully fixed. The work connected mission, brand, product model, onboarding, web, mobile, launch communication, and collaboration flows around one product question: how do people assign and complete work across company boundaries with less setup?
I worked at Sendtask from 2016 to 2018.