Fantasy Insiders — a fantasy sports content site, later acquired by Roto Grinders

I came to FI with a goal to refresh and re-organize info on the home page but there were so many things to improve, thus we pushed changes one by one from the home page and article styles to pricing and checkout process.

Next season after website relaunch FantasyInsiders was acquired by the largest daily fantasy website and now continue working as a seasonal website.

“Fantasy Sports Site RotoGrinders Acquires Fantasy Insiders”


Fantasy Insiders was started as a site that would help serious daily fantasy users. As one of the first daily fantasy subscription sites, Fantasy Insiders always believed that when it comes to DFS, accuracy matters.

Research articles, podcasts and video series

Fantasy Insiders has everything that daily fantasy players need to be successful — quality research articles, podcasts, video series, and tools. My goal was to structure and present it in the best way.


Tools is a significant part of the project. It contains a lot of engineered information which helps players in their research. I’ve redesigned every tool and created a few new ones.

Lineup optimizer

Lineup optimizer is the most advanced tool in the industry. We explored competitors’ tools, identified the main features and came up with the new optimizer tool.



I worked on this project in 2014-2016